KLM’s cookie policy


Everything you ever wanted to know about the use of cookies on KLM.com.


What are cookies?

Cookies are small data files which are downloaded onto your device by the website which you are visiting. The next time you visit the same website, cookies ensure that your device is recognised. By using cookies and similar technologies such as pixel tags/beacons and scripts ('cookies'), this website can save information about visits and visitors. We place some of the cookies on the websites ourselves, while other cookies are placed by third parties. Third-party cookies may collect data outside our websites as well.


Cookies can be utilised to make visiting a website more personal, by, for instance:


  • displaying relevant navigation settings;
  • remembering visitors’ preferences;
  • improving the overall user experience and
  • limiting the number of advertisements shown.


KLM’s use of cookies

By clicking ‘agree’ when the cookie notice is shown or by continuing to use the website, you thereby give consent for cookies to be placed and read out on klm.com and the associated sub-domains, such as shop.klm.com. KLM uses the information which it has collected through cookies for the purposes stated in KLM’s Privacy Policy.


KLM.com uses three types of cookies

Functional cookies

These are cookies which enable users to view KLM.com, use the functions on the websites and gain access to secured portions of them. The information collected through these cookies is not used for marketing purposes. If use of this type of cookie is not allowed, this will have the following consequences:


  • using various parts of KLM.com will become impossible;
  • KLM can provide less support to users;
  • KLM will be unable to remember your preferences for not using or displaying a specific function.


Analytic cookies

These cookies help KLM to improve its websites. The cookies collect information about the way in which visitors use KLM.com, including information about the pages most visited or the number of error messages displayed. WebAnalytics cookies are one example of this type of cookie.


Marketing and other cookies

Marketing cookies are typically placed on KLM.com by advertising networks. These networks are companies which act as intermediaries between KLM and advertisers. These cookies are used to:


  • show relevant, personalised advertisements or offers through every type of medium (such as e-mail, social media and banner ads) based on your visit to and click behaviour on KLM.com;
  • limit the number of times each advertisement is displayed;
  • measure the effectiveness of an advertising campaign;
  • make a link with social media, so you will be recognised when you wish to use social media through KLM.com.


Have a look here to see the full list of cookies which are included in the types of cookies mentioned above and which are used by KLM.


Adjusting cookie settings and deleting cookies

If you do not want KLM to place cookies on your device, you can refuse the use of cookies through your browser’s settings or options. You can also refuse just our partners’ cookies. You need to separately adjust the settings for each browser and each computer. The links below will take you directly to your browser’s user guide.


Please note that, if you adjust the cookie settings for KLM, you may not be able to correctly use some parts of KLM.com afterwards.


More about cookies

‘Your Online Choices’ (http://www.youronlinechoices.com/nl/eu) is a website offered by the internet advertising industry which contains information about ‘behavioural advertising’, ‘online privacy’ and opt-out options.


If this cookie policy or the cookies placed change, we will adjust the policy and the list of cookies placed.


The most recent version of this cookie policy is dated 6 December 16.


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